On March 17th and 18th, the Guangdong Entertainment Equipment Industry Association held the \"2018 Member Training Event\" in Conghua, Guangzhou. More than 200 member companies from various parts of the province gathered together to attend the keynote lectures given by Professor Yao Jingyuan, a special researcher at the State Council’s Advisory Office, and Mr. Yang Hong, president of the Guangdong Marketing Association, with the aim of discussing the future development of the industry.
Starting from the afternoon of the 17th, our entrepreneur members came from various places; they gave up their weekend time, which they would have used for rest, and attended the sessions in order to contribute to the development of their companies and the industry as a whole. There they exchanged ideas, learned from one another, and sought to determine the right direction for progress.
Once the member entrepreneurs arrived at the venue, they signed in in an orderly manner and collected the learning materials. Setting aside their official duties, they spent some time together as peers: some strolled to enjoy the scenery of the Liuxi River in spring, while others took advantage of the unique hot springs in Conghua to relax both body and mind; most of them were looking forward to the exciting courses that would take place the next day.
At 9 a.m. on the 18th, this training session began amidst applause. Liang Guoqin, the executive vice president, served as the host of the event; he extended a warm welcome to all the member entrepreneurs on behalf of the chamber of commerce and explained the schedule for this training session. He also introduced the two distinguished instructors who would be giving lectures: Mr. Yao Jingyuan, an invited researcher at the State Council’s Advisory Office, and Mr. Yang Hong, president of the Guangdong Marketing Association.
Subsequently, President Wang Ruixiang delivered an opening speech to motivate everyone. He pointed out that the industry is currently faced with many opportunities as well as numerous challenges, and the new changes and developments in this sector require every professional to think about them and find ways to address them. Additionally, surveys conducted among members showed that many of them hope that the chamber of commerce will organize group learning activities, so that companies from various segments of the industry can communicate better, discover opportunities for cooperation, and explore ways to achieve mutual benefit.
(Professor Yao Jingyuan, special researcher at the Council of State)
Therefore, the chamber of commerce organized this training session specifically; moreover, in order to help industry entrepreneurs better understand the trends in economic development, it invited Mr. Yao Jingyuan, an adjunct researcher at the Advisory Office of the State Council, to deliver a presentation on the topic of \"Economic Development Trends in China after the 19th National Congress.\"
Using a humorous and engaging teaching style, and relying on numerous detailed data points and examples, Teacher Yao explained in detail the key aspects of the report presented at the 19th National Congress. He gave examples related to the three main sectors of industry, agriculture, and services, emphasizing that it is crucial for entrepreneurs to identify the primary contradictions in society at any given time, and then to engage in activities that are most relevant to those contradictions. When discussing the trends in economic development following the 19th National Congress, Teacher Yao advised everyone to focus on the main contradiction in society today, which is the gap between the people’s growing demands for a better quality of life and the uneven and insufficient level of development. He hoped that entrepreneurs would take advantage of the characteristics of their respective industries to identify areas where development is insufficient or uneven, thereby seizing development opportunities.
Teacher Yao believes that the industry related to performance equipment has great prospects; the cultural industry is an important part of modern service industries, and it can achieve further development by expanding its reach both within the domestic market and abroad. He suggests that companies in this sector should not operate in isolation but rather develop in an organized manner. He praises business associations as an excellent platform for such purposes, and recommends that more innovative services be developed in line with the needs of the industry’s growth.
This highly informative course not only sparks creativity among the entrepreneurs present, but also encourages them to pick up their pens and note down every key point.
At 13:30 in the afternoon, the second training session continued without pause; the members’ enthusiasm remained high as they arrived on time to listen to the presentation titled \"Unveiling the Secrets of Brand Building\", given by Mr. Yang Hong, president of the Guangdong Marketing Association.
Teacher Yang Hong, known in the field of marketing as a practical expert, shared detailed examples of how brands such as Wang Laoji and Pan Gao Shou were managed. In particular, he discussed how Wang Laoji managed to reach a production volume of 15 billion units in just 18 months, which helped everyone gain a new understanding of the significance of brands and the value added by them.
In light of the characteristics of industry development, Teacher Yang spent nearly an hour answering the specific questions raised by entrepreneurs on site. Drawing on his extensive practical experience and various case studies, he discussed issues such as the challenges associated with building brand identity in an industry, the trade-offs between a company’s survival and brand development, the direction for defining a company’s brand, and how to craft effective advertising slogans for specific products.
Teacher Yang encourages businesses to adopt a strategy of \"thinking big while acting small\" – by first identifying their own strengths and capabilities, determining how these relate to the brand’s narrative, and highlighting their unique differences. Brands can use sports and music events as platforms for promotion and marketing. Teacher Yang also urges business owners to understand marketing properly; the goal of marketing is to generate sustainable profits. It is never advisable to rely on price wars as a means to compete in the market, as numerous examples show that it is always the companies themselves that suffer as a result of such tactics.
Once the lectures by those two renowned experts came to an end, it was \"Teacher Wang\", the most popular figure in the field, who took the stage. President Wang Ruixiang began his speech by discussing the current state and trends of the industry; he pointed out that there are many small and medium-sized enterprises at present, that these companies lack strong core competitive capabilities, that their management skills do not meet market demands, and that there is a lack of product innovation leading to homogenization. External pressures and internal competition will be challenges that the industry will have to face in the future. He called on everyone to identify their own strengths and allocate their limited resources where they can have the greatest impact.
At the same time, President Wang put forward three expectations: First, he hopes that the industry will strengthen its unity; companies should identify their proper position and work on developing their core competitive advantages. In an era of resource integration, it is likely that companies will cooperate with each other more in order to develop together. Second, he hopes that businesses will participate in the 2018 GETshow and pay attention to the way exhibitions are organized. By holding these exhibitions on a charitable basis, the chamber of commerce aims not only to help companies reduce the costs associated with exhibiting, but also to enable them to identify the strengths of their products, design effective ways to utilize their exhibition spaces, and showcase the characteristics and image of our industry. Third, he hopes that everyone will use their creativity to make the 10th-anniversary celebration held at the Chimelong Hotel on May 7th a success, by welcoming guests from across China and the world, thus helping our industry move toward higher goals.
Ye Xiangquan, the executive vice president of the chamber of commerce, briefed everyone on the preparations for the 10th-anniversary celebration, emphasizing that this event would serve as an opportunity to showcase the unity and cohesive spirit of the chamber to the outside world. It would also provide a platform for elite members from various fields, numbering over 2,000, to meet and exchange ideas. He urged all members to take an active role and welcome guests from all over as if they were hosts themselves.
He Shoufeng, the executive vice president of the chamber of commerce, gave an update on the preparations for the GETshow exhibition in 2018; he provided detailed information on the activities that would take place during the exhibition. He also urged all exhibitors to pay attention to the requirements regarding noise control in the exhibition hall, so as to work together to ensure a sustainable and environmentally friendly exhibition experience.
Wang Heng, the executive vice president of the chamber of commerce, thanked everyone for their active participation in this training session. He said that the chamber would offer more services in the areas of technology promotion and training; for example, it would carry out work related to qualification assessment and standard development, and he hoped that all members would actively participate and provide support.
Although the training session was short, sparks of insight were immediately generated. Many participants said that they appreciated the careful organization of this training event by the chamber of commerce; they believed that it helped them broaden their horizons and gain a better understanding of the future developments in the industry. They also learned a great deal from the questions posed by the participants and the interactions with the instructors. Most importantly, through this platform provided by the chamber of commerce, they were able to strengthen their bonds within the industry.
It was a training session packed with valuable insights,
a chance for honest and open communication,
an opportunity to gain guidance and motivation…
May you return from this session with clear goals and the determination to move forward bravely!